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Market Research

CAG's 360° research methodology combines data from multiple sources providing comprehensive firsthand feedback on relevant products and markets.

  1. Primary interviews are administered with purchasing, planning, sales, marketing, manufacturing, financial and executive personnel. Interviews search out key data such as market size, growth, segmentation, leading competitors, market share, trends and projections.
  2. Surveys and focus groups are conducted to gain customer perspective and enhance primary data collection.
  3. Business intelligence data is analyzed to help customers identify trends and opportunities which can have a strong impact on an organization achieving its business goals.
  4. Supplemental data from on-line databases, government agencies, trade associations, social media and other publicly available sources is also collected to complete the process.

CAG's market research products address a wide range of business needs including:

  • Customer satisfaction
  • Customer support
  • Social media marketing
  • New market assessment
  • Identification of business opportunities
  • Product development support
  • Analysis of sales and marketing initiatives

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